Released on: January 18, 2008, 1:47 pm

Press Release Author: Charlie Hanavich, National Account Executive, Crest Capital

Industry: Financial

Press Release Summary: Responding to a need for easier software financing options,
leading equipment finance company Crest Capital introduces a simple online
"Application Only" software leasing program that can provide businesses with up to
$125,000 for software purchases without them having to submit financial statements
or tax returns.

Press Release Body: Atlanta, GA (PRWEB) January 8, 2008 - For almost any small to
medium sized business, financing equipment can be an ordeal. Especially the "submit
your financial records and wait two weeks for an answer" part. The problem is often
magnified when a business attempts to finance costly, industry-specific software.
Since many financial institutions do not see software as a tangible asset, the
approval process is often tedious, and, in many cases, fruitless.

Solving this dilemma was squarely in the sights of equipment financer Crest Capital,
who have launched a new "application only" software
leasing and financing service. Since Crest Capital provides small and medium
sized businesses with equipment financing, National Account Executive Charlie
Hanavich knew that the mechanisms were already in place to offer software financing.


"We've been providing 'traditional' equipment financing for businesses for almost
two decades" says Hanavich "and we were seeing a growing need in the area of
software financing. We're simply responding to what the market wants."

What makes Crest Capital's new software leasing program stand out is its simplicity
- with a free software leasing
calculator, monthly payment quotes are available instantly. Customers need to
only submit a simple online application for up to $125,000 in financing, and they
will typically get an answer within one business hour. This is a far cry from
traditional financing avenues, something that Hanavich was all too happy to point
out: "The typical way to get financing is to submit tax forms, financial statements,
and whatever other information you're told to give." remarked Hanavich "Then you
wait - sometimes for weeks - before getting an answer. Our new software financing
program eliminates this completely. One application, which you can submit online,
and you'll have your answer - fast."

Of course, the program must also address the other "software financing" roadblock
that businesses come up against - the very nature of how finance companies view
software. As Hanavich notes, they can be slow to recognize software as an asset:
"Many traditional financial institutions frown on financing something they can't
actually touch." said Hanavich "But today, industry-specific software like a
point-of-sale or an ERP system is often the nerve center of the entire business. It
can also be very expensive, as this is software you can't just buy off the office
supply store shelf. So of course it has value. We recognize that, and, with our new
program, will happily provide financing for almost any company's software needs."

To learn more about Crest Capital's new application only software financing program,
visit their website at http://www.crestcapital.com/software_financing

Web Site: http://www.crestcapital.com

Contact Details: Crest Capital provides small & medium-sized businesses the
financing they need, at better rates while eliminating the hassles of traditional
bank financing. Clients simply follow a simple application process, without the need
for bank statements or tax returns, and receive a decision almost immediately (as
opposed to weeks). Whether a business needs financing for vehicles, electronics,
furniture, business expansion, software, working capital, or almost any other
reason, Crest Capital is there to help. They can be reached at 800-245-1213 or
online at www.crestcapital.com